Mass Customization is a design and manufacturing technique that combines the flexibility and personalization of "custom-made"with the low unit costs associated with mass-production. Products are adapted to meet a customer's individual needs, so no two items are the same. 


I have to tweak my design and redo the CAD with every new body type. I would much rather focus on new product design.
— Industrial Designer
Design software needs to take a jump forward before it catches up with the technology. There’s a lot of lack of understanding or just frankly, knowledge about how you design the digitally optimal part.
— Jim Joyce, Specialist Leader @ Deloitte Consulting’s manufacturing and operations office